China business glossary

China business glossary

Plain-English definitions of the China trade, regulatory and market terms overseas operators run into — from 出口退税 to 种草.

Trade & customs

Export VAT rebate出口退税chūkǒu tuìshuì

Partial refund of the 13% VAT when goods are exported (0–13% by product). A higher rebate lets a supplier quote a lower net FOB price — always factor it into sourcing negotiations.

VAT (value-added tax)增值税zēngzhíshuì

China's main indirect tax, standard rate 13% on most goods. Levied at each value-add stage; exporters can recover it via the export rebate.

HS code海关编码 / HS编码hǎiguān biānmǎ

Harmonized System product classification (China uses 13 digits). Determines import tariff, VAT, rebate rate and regulatory requirements.

Bonded zone保税区bǎoshuìqū

Customs-supervised area where goods can be stored, processed or trans-shipped with duties/VAT deferred until they enter the domestic market.

Free Trade Zone自贸区 (FTZ)zìmàoqū

Pilot zones (Shanghai, Hainan, etc.) with liberalized customs, investment and currency rules — often the easiest entry point for foreign trade.

Cross-border e-commerce跨境电商kuàjìng diànshāng

Import/export sold directly to consumers via platforms, under a dedicated customs and tax regime (lower per-parcel duties) distinct from general trade.

General trade一般贸易yībān màoyì

Standard import/export at full duty and VAT — the default regime, contrasted with bonded or cross-border-e-commerce channels.

Regulatory & compliance

Unified Social Credit Code统一社会信用代码 (USCC)tǒngyī shèhuì xìnyòng dàimǎ

The 18-character ID every registered Chinese entity carries — the reliable key for identity, screening and registry lookup. Ask any counterparty for theirs.

CCC certification强制性产品认证 (CCC / 3C)qiángzhìxìng chǎnpǐn rènzhèng

Mandatory product certification for ~17 categories (electronics, appliances, toys, auto parts…). Without it, listed products cannot legally be sold or imported.

GB national standards国标 (GB / GB/T)guóbiāo

China's national standards. GB = mandatory, GB/T = recommended. Conformity is often a market-entry gate for regulated products.

Three Guarantees三包sānbāo

Statutory repair, replacement and refund obligations for consumer goods — a key after-sales liability for anyone selling to Chinese consumers.

ICP filing / licenseICP备案 / 许可证ICP bèi'àn

Mandatory registration (filing) or license to operate a website/online service hosted in mainland China. No ICP = the site is blocked domestically.

Cybersecurity MLPS等保 (MLPS)děngbǎo

Multi-Level Protection Scheme — graded cybersecurity compliance required for IT systems operated in China.

Cross-border data transfer数据出境 (PIPL)shùjù chūjìng

Moving personal/important data out of China is restricted under PIPL/DSL — may require security assessment, certification or standard contract. Critical for any data-handling operation.

Dishonest debtor (blacklist)失信被执行人shīxìn bèi zhíxíngrén

Court-published list of entities that failed to honor judgments — a core red flag in counterparty due diligence.

Market & commerce

Singles' Day / 618双11 / 618shuāng shíyī

China's two largest shopping festivals (Nov 11 / Jun 18). Demand and ad costs spike enormously — they shape annual planning for any consumer brand.

Livestream commerce直播带货zhíbō dàihuò

Selling via live video with hosts/KOLs — a dominant Chinese retail channel with no direct Western equivalent in scale.

"Planting grass" (seeding)种草zhòngcǎo

Influencer/peer content that creates desire for a product before purchase — the top of China's social-commerce funnel (e.g. on Xiaohongshu).

Private traffic私域流量sīyù liúliàng

Owned audiences a brand can re-market to for free (WeChat groups, mini-programs), versus paid "public" platform traffic.

Guochao (China-chic)国潮guócháo

Consumer preference for domestic brands and Chinese cultural design — a structural headwind for foreign brands in some categories.

Sinking (lower-tier) market下沉市场xiàchén shìchǎng

Lower-tier cities and rural areas — large, price-sensitive growth pools beyond the tier-1 metros.

Tier-1 / Tier-2 cities一线 / 二线城市yīxiàn chéngshì

Informal city ranking by size/wealth. Tier-1 (Beijing, Shanghai, Guangzhou, Shenzhen) = premium beachhead; lower tiers = scale.

Corporate & institutions

WFOE外商独资企业 (WFOE)wàishāng dúzī qǐyè

Wholly Foreign-Owned Enterprise — the most common vehicle for foreign companies to operate directly in China without a local partner.

VIE structureVIE 架构VIE jiàgòu

Contractual control structure used to list China operations offshore in sectors restricted to foreign ownership — carries regulatory and enforceability risk.

A-shares / H-shares / Red chipA股 / H股 / 红筹A gǔ / H gǔ

A-shares = mainland-listed (RMB); H-shares = Hong Kong-listed mainland firms; Red chip = HK-listed, mainland-controlled, incorporated offshore.

"Little Giants" SMEs专精特新 "小巨人"zhuān jīng tè xīn

Government-designated specialized, high-growth SMEs in priority tech sectors — a signal of policy support and supply-chain importance.

SASAC国资委 (SASAC)guózīwěi

State-owned Assets Supervision & Administration Commission — controls major central state-owned enterprises; a frequent ultimate controller behind listed firms.

NDRC发改委 (NDRC)fāgǎiwěi

National Development & Reform Commission — top economic-planning body; sets industrial policy and the foreign-investment access lists.

MIIT工信部 (MIIT)gōngxìnbù

Ministry of Industry & Information Technology — regulates manufacturing, telecoms and the internet sector.

SAMR市场监管总局 (SAMR)shìchǎng jiānguǎn

State Administration for Market Regulation — company registration, antitrust, product quality and CCC certification.

Dual carbon双碳shuāng tàn

China's twin goals: carbon peak by 2030, neutrality by 2060 — driving policy across energy, manufacturing and exports (incl. rebate cuts on high-emission goods).